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Patrick Is Conducting an Online Survey of Two Dozen College

Question 79

Multiple Choice

Patrick is conducting an online survey of two dozen college professors about the factors that influence their textbook selection. He asks questions such as, "On a scale of 1-10, with 1 being very important and 10 being least important, rate the importance of each of the following elements: price, eBook alternative, supplements." Patrick is conducting a(n)


A) in-depth interview.
B) experiment.
C) structured survey.
D) unstructured survey.
E) focus group.

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