Parul manages an upscale women's clothing store. She wants more information about customer response to the upcoming fall fashion line she has been advertising on her website. To gather initial reactions and opinions from about a dozen of her most frequent shoppers, Parul would want to use

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Focus group interviews would provide Parul with in-depth opinions and reactions from her most frequent shoppers. This would allow her to gain insight into how her target demographic feels about the upcoming fall fashion line and make any necessary adjustments before the launch. Door-to-door surveys, syndicated data, sales invoices, and census data would not provide the same level of detailed feedback.

Parul Manages an Upscale Women's Clothing Store