The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons-service, reputation, or location-but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.

Question

Quizplus · Accepted Answer

The owner of Packey Chevrolet wants to know which reason was the most frequent for purchasing, which suggests that the survey should have questions with specific answer options (i.e. closed-ended questions) that include service, reputation, and location as choices. This would allow for easy data analysis to determine which reason was most commonly selected.

The Owner of Packey Chevrolet Dealership Wants to Know Why