Matthew decided to open a drop-in daycare center. His wife Regina, a marketing manager at a small company, tried to convince him to do some marketing research, but he said, "I know what I don't like about daycare centers we've used; that's all the information I need. Besides, I can't afford an expensive research project." He opened the daycare center in a remote area about 15 miles from his home. Six months later, his center had very few customers and he was running out of cash. List some key types of primary and secondary data Matthew could have collected before opening his daycare center that might have helped him be more successful, keeping in mind his limited budget.

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The Answer of Matthew decided to open a drop-in daycare center. His wife Regina, a marketing manager at a small company, tried to convince him to do some marketing research, but he said, "I know what I don't like about daycare centers we've used; that's all the information I need. Besides, I can't afford an expensive research project." He opened the daycare center in a remote area about 15 miles from his home. Six months later, his center had very few customers and he was running out of cash. List some key types of primary and secondary data Matthew could have collected before opening his daycare center that might have helped him be more successful, keeping in mind his limited budget.

Matthew Decided to Open a Drop-In Daycare Center