A Political Party Wants to Change the Negative Impression the Media

A political party wants to change the negative impression the media has given its presidential nominee and focus the public's attention on the candidate's record of achieving legislative victories, his family, and his philanthropic work. What is the best way for the party to do this?

A) Drop the candidate altogether and select a different one with less press attention.
B) Release a brief statement to the press outlining the candidate's past successes.
C) Highlight those achievements with videos and speeches during the national convention.
D) Run several television ads that showcase those characteristics and achievements.