Which Incentive Does the Leader or Someone in Charge of Organizing

Which incentive does the leader or someone in charge of organizing a protest have to form a well-articulated agenda regarding the movement's goals and mission?

A) Protests tend to gain media attention, which gives that organization a platform to inform others.
B) In order for a protest to be considered legal, the organization must have a clear platform.
C) A platform allows a protest to successfully influence legislation in Congress.
D) A group that protests without a clear platform will not be taken as seriously.