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What Motive Is There for a News Program to Focus

Question 70

Multiple Choice

What motive is there for a news program to focus on a presidential candidate's character and background rather than his or her positions on policy issues?


A) Such a focus drives more views and boosts advertising revenue for the media outlet.
B) It is critical that the public be aware of the character of candidates.
C) Data suggests people care more about the personality of candidates than policies.
D) Americans use personal character more than policy positions when voting.

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