Why Would an Interest Group Conduct a Persuasion Campaign Outside

Why would an interest group conduct a persuasion campaign outside of an election cycle?

A) to educate the public about a certain issue, policy, or the group's position
B) to prepare the public in advance for an upcoming election that will require lots of support
C) to increase the hyper-partisan political culture and partisan divide in America
D) to improve the public image of the group and attract new members