When a pollster asks questions to determine the public's preferences about a certain policy or the performance of the government, what are they trying to measure?

Question

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When a pollster asks questions to determine the public's preferences about a certain policy or the performance of the government, they are trying to measure direction, or which direction the public is leaning towards in terms of support or opposition. Partisanship refers to an individual's loyalty to a particular political party, continuity refers to consistency over time, and intensity refers to the degree of importance or emotion attached to the issue.

When a Pollster Asks Questions to Determine the Public's Preferences