Martín works for a polling agency and has been tasked with developing a bank of survey questions that measure both direction and intensity of public opinion regarding the approval rating of the current president. Martín has developed several questions that measure direction, but now needs some questions that measure intensity. Which question should Martín include to measure intensity?
A) Do you feel that the president is doing a good job or a poor job when it comes to environmental policy?
B) Do you believe the president has made the overall political climate in America more hostile or less hostile?
C) Do you strongly approve, somewhat approve, strongly disapprove, or somewhat disapprove of the job the president is doing?
D) Do you agree or disagree with the statement that the current president has implemented policies that have improved the economy?
Correct Answer:
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