Why is it important to measure the intensity of public opinion in addition to direction?

Question

Quizplus · Accepted Answer

While it is important to know the direction of public opinion on a particular issue or policy, measuring the intensity of that opinion provides a more nuanced view that can be very valuable to analysts and lawmakers. For example, knowing that 60% of the public supports a particular policy is important information, but knowing that 40% of those who support it feel strongly about it while the other 20% are more lukewarm provides a deeper understanding of the issue. It may also help lawmakers identify areas where compromise is possible or where they need to focus their messaging efforts.

Why Is It Important to Measure the Intensity of Public