What Motivation Do Presidential Candidates Have to Utilize New Technologies

What motivation do presidential candidates have to utilize new technologies during their campaign?

A) New technologies tend to be cheaper and more cost-effective for campaigns.
B) Candidates can communicate better with voters and take control of their public image.
C) Historically, the candidates who use emerging technologies have won the presidency.
D) Use of new technologies has been successful for both charismatic and uncharismatic candidates.