Media targeted to women create a social reality that is so overwhelmingly consistent it is almost a closed system of messages. In this way, it is the sheer ubiquity of the hypersexualized images that gives them power since they normalize and publicize a coherent story about women, femininity, and sexuality. Because these messages are everywhere, they take on an aura of such familiarity that we believe them to be our very own personal and individual ways of thinking.

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The statement expresses that media targeted to women create a consistent social reality that is almost a closed system of messages, which normalizes and publicizes a coherent story about women, femininity, and sexuality. Because these messages are ubiquitous, they become familiar and are believed to be individual ways of thinking.

Media Targeted to Women Create a Social Reality That Is