When audiences appropriate texts in line with the interests of the dominant culture and the ideological intentions of a text, they are performing ______.

Question

Quizplus · Accepted Answer

When audiences appropriate texts in line with the interests of the dominant culture and the ideological intentions of a text, they are performing dominant readings. This means that they are accepting the preferred meaning of the text as provided by those with power and influence, rather than critically engaging with the text and interpreting it in their own way. This can reinforce dominant cultural norms and limit opportunities for alternative perspectives to be heard.

When Audiences Appropriate Texts in Line with the Interests of the Dominant