Sources of qualitative data include

Question

Quizplus · Accepted Answer

Conversation drivers are a source of qualitative data as they provide insights into what topics or keywords are driving conversations and engagement among the target audience. Engagement, timing, and click-through rates are sources of quantitative data that indicate the level of interaction with the content but do not provide qualitative insights into why the engagement occurred or what specific topics are resonating with the audience.

Sources of Qualitative Data Include