During which stage of customer engagement do you need to offer compelling content in order to get the customer to choose the brand?

Question

Quizplus · Accepted Answer

During the consideration stage, customers are actively researching and evaluating different brands to determine which one best fits their needs. Offering compelling content such as customer reviews, product demonstrations, and informative blog posts can help sway their decision in favor of the brand.

During Which Stage of Customer Engagement Do You Need to Offer