An organisation's use of social media facilitates
A) a monologue.
B) a dialogue.
C) one-directional communication.
D) monitoring staff behaviour.

Question

Quizplus · Accepted Answer

An organisation's use of social media facilitates a dialogue, which means two-way communication between the organisation and its audience. This allows for feedback and interaction, rather than just one-directional communication through a monologue. Monitoring staff behaviour is not a necessary or typical use of social media for an organisation.

An Organisation's Use of Social Media Facilitates