Verbal behavior is governed by the .
A)mind
B)PMLA
C)law of effect
D)principle of reciprocal reinforcement

Question

Quizplus · Accepted Answer

Verbal behavior, like all other behavior, is governed by the law of effect. This means that the frequency of verbal behavior is determined by the consequences that follow it. If a verbal behavior is followed by a desirable consequence (such as praise or a reward), the behavior is more likely to be repeated in the future. If it is followed by an undesirable consequence (such as criticism or punishment), the behavior is less likely to be repeated in the future. Therefore, the law of effect plays an important role in shaping and maintaining verbal behavior.

Verbal Behavior Is Governed by the