There is a separate sensory register, or sensory store, for each sense modality (e.g., vision, audition), and these registers can hold large quantities of information-but only for a few seconds.

Question

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Each sense modality (e.g., vision, audition) has its own sensory register that can hold large amounts of information for a very brief period, typically less than a second for vision (iconic memory) and a few seconds for audition (echoic memory), before the information is either attended to and processed further or lost.

There Is a Separate Sensory Register, or Sensory Store, for Each