What is the most common method of market segmentation?
A) product-related
B) demographic
C) economic
D) psychographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most common method of market segmentation. It involves dividing the market into segments based on variables such as age, gender, income, occupation, education, religion, ethnicity, and family size. This method is widely used because demographic information is relatively easy to obtain and it's a straightforward way to categorize consumers.

What Is the Most Common Method of Market Segmentation