Market segmentation attempts to isolate traits that distinguish a certain group from the overall market, as well as seeking to pinpoint factors affecting their buying behaviour.

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Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. This process indeed focuses on identifying traits that distinguish certain groups from the overall market and understanding the factors that influence their purchasing decisions.

Market Segmentation Attempts to Isolate Traits That Distinguish a Certain