Demographic segmentation was, at one time, the most common type of market segmentation method. However, technological advances have made it less common today than other forms of market segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation remains one of the most common and fundamental types of market segmentation used today, alongside newer methods enhanced by technological advances. It continues to be widely used due to its simplicity and effectiveness in targeting key consumer groups based on age, gender, income, etc.

Demographic Segmentation Was, at One Time, the Most Common Type