According to the 80/20 principle, nonusers and light users are not consumer prospects worth pursuing.

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The 80/20 principle, or Pareto Principle, suggests that 80% of effects come from 20% of causes. It doesn't imply that nonusers and light users are not worth pursuing; rather, it highlights that a majority of business comes from a minority of customers. Strategies may still target nonusers and light users for growth opportunities.

According to the 80/20 Principle, Nonusers and Light Users Are