A marketer that develops a profile of the typical customer that includes information about lifestyle patterns and product-use habits is in the stage of the market segmentation process in which market potential is forecasted.

Question

Quizplus · Accepted Answer

Developing a profile of the typical customer with information about lifestyle patterns and product-use habits is part of the market segmentation process where the marketer is identifying market segments, not forecasting market potential. Forecasting market potential typically involves estimating the possible sales for a product in that segment, not profiling customer characteristics.

A Marketer That Develops a Profile of the Typical Customer