The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment.

Name: The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment.
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The first stage in the market segmentation process is to identify the market segments, not to forecast market potential. Forecasting comes after identifying and evaluating the segments.

The First Stage in the Market Segmentation Process,after Identifying Promising