Avis's slogan, "We try harder," represents an attempt by the company to position itself with respect to one of its competitors.

Name: Avis's slogan, "We try harder," represents an attempt by the company to position itself with respect to one of its competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Avis's slogan, "We try harder," was introduced in the 1960s as a way to position itself against the market leader, Hertz, by emphasizing their commitment to going the extra mile for customers due to their second-place status.

Avis's Slogan, "We Try Harder," Represents an Attempt by the Company