Megan believes the reason the sales of one of her company's products have fallen is due to a price increase. She cites sales from the previous year to the same customers as evidence of declining sales. Where is Megan in the marketing research process?

Question

Quizplus · Accepted Answer

Megan is in the stage of developing a hypothesis. She has observed a problem (declining sales) and proposed a potential reason for this problem (a price increase), which is essentially formulating a hypothesis that can be tested through further research.

Megan Believes the Reason the Sales of One of Her