Erica is a marketing researcher involved in improving drug store layouts. Erica would like to know how frequently customers in a particular store actually turn left to the cosmetics counter and try out tester fragrances. What would be the best method for Erica to collect this data?

Question

Quizplus · Accepted Answer

Observation is the most direct and reliable method for Erica to accurately gather data on the specific actions of customers, such as turning left to the cosmetics counter and trying out tester fragrances, without altering their natural behavior.

Erica Is a Marketing Researcher Involved in Improving Drug Store