Landsdowne Dairy is planning to introduce a new flavoured milk drink. As marketing manager, you want to appraise consumer response to this new product. What procedure would typically be used?

Question

Quizplus · Accepted Answer

Test-markets are commonly used to appraise consumer response to new products by introducing them in specific, limited markets before a full-scale launch. This allows companies to gather data on sales and customer feedback, helping them make informed decisions about product adjustments and marketing strategies.

Landsdowne Dairy Is Planning to Introduce a New Flavoured Milk