When a firm examines the profitability of particular customers on the basis of sales produced and costs incurred to generate those sales, external sources are the best source of information.

Question

Quizplus · Accepted Answer

Internal sources, such as sales data, customer service records, and cost information, are the best source of information for examining the profitability of particular customers, as they directly reflect the transactions and interactions with those customers.

When a Firm Examines the Profitability of Particular Customers on the Basis