The data obtained from government records and industry publications can be classified as external data.
Correct Answer:
Verified
Q6: Secondary data has the advantage of being
Q20: Researchers rarely use an entire population for
Q21: A marketing information system (MIS)develops available data
Q22: Convenience samples are mostly used in definitive
Q24: A marketing research organization that regularly provides
Q26: Interpretative research focuses on understanding the meaning
Q27: Marketing intelligence refers to the sum total
Q28: A marketing research firm can provide technical
Q29: Telephone surveys have relatively high response rates
Q30: The number of "hits" for a web
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