Due to its low cost, the controlled experiment is the most commonly used method of collecting data for marketing research.

Question

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Controlled experiments, while offering high levels of control and the ability to establish causal relationships, are often not the most commonly used method for marketing research due to their complexity, cost, and the challenges in setting up real-world conditions. Surveys, observational research, and other methods are frequently used due to their broader applicability and lower cost.

Due to Its Low Cost, the Controlled Experiment Is the Most