A marketing information system (MIS)is a part of a firm's overall management information system that deals specifically with marketing data and issues.

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is a subsystem of a firm's overall management information system that is focused on the collection, analysis, and distribution of information related to marketing activities and decision-making processes. It serves as a valuable tool for marketers to gain insights into consumer behavior, market trends, and competitive landscape, and to make timely and informed decisions based on this information.

A Marketing Information System (MIS)is a Part of a Firm's