What is the term for a contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer?
A) foreign licensing
B) franchising
C) joint licensing
D) offset licensing

Question

Quizplus · Accepted Answer

Franchising is a type of contractual arrangement where a franchisor (manufacturer or service provider) allows a franchisee (wholesaler or retailer) to use its trademark or brand and operate under its business model, in exchange for a fee or other considerations, while meeting the franchisor's operating requirements.

What Is the Term for a Contractual Arrangement in Which