What is a major benefit of a global marketing strategy?
A) different market segmentation occurs
B) services are excluded
C) implementation costs are low
D) very different marketing mixes are created

Question

Quizplus · Accepted Answer

A global marketing strategy often allows for economies of scale in production and marketing, which can lead to lower implementation costs compared to a strategy that requires customization for each market.

What Is a Major Benefit of a Global Marketing Strategy