A global marketing strategy for luxury products will often use ads with a picture of the luxury item and the name in various countries. What is this an example of?

Question

Quizplus · Accepted Answer

Straight extension involves marketing a product in a foreign market without any changes to the product itself, which is what is described by using the same ad (picture of the luxury item and the name) in various countries.

A Global Marketing Strategy for Luxury Products Will Often Use