A company that changes its product's package sizes, prices, and promotional messages to meet the local market's tastes is using a straight extension marketing strategy.

Question

Quizplus · Accepted Answer

A company adapting its products or marketing strategies to meet local market tastes is using a localization or adaptation strategy, not a straight extension strategy. A straight extension strategy involves offering the product unchanged in foreign markets.

A Company That Changes Its Product's Package Sizes, Prices, and Promotional