Pizza Hut franchises stores in areas with Arab and Indian populations. To accommodate dietary restrictions, the traditional North American recipes are modified. Consequently, the advertising, packaging, and promotional message will change. Marketers refer to these changes as dual adaptation.

Question

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Dual adaptation involves modifying both the product and the marketing strategy to fit the needs of a local market, which includes changes in advertising, packaging, and promotional messages to accommodate cultural preferences and dietary restrictions.

Pizza Hut Franchises Stores in Areas with Arab and Indian