Product invention is an international marketing strategy that involves creating an entirely new product, or reinventing a product that is obsolete in the domestic market, to take advantage of unique foreign marketing opportunities.

Question

Quizplus · Accepted Answer

Product invention as an international marketing strategy indeed involves creating a new product or significantly modifying an existing one to cater to the needs of a foreign market or to leverage unique opportunities in those markets. This approach allows companies to enter new markets with products that are tailored to local tastes, preferences, and requirements, thereby increasing their chances of success.

Product Invention Is an International Marketing Strategy That Involves Creating