Delhaise, a leading service provider in hospitality industry, segments its business clients based on the services required by them, in order to meet their specific requirements. They modify their services based on the needs of the clients. Which segmentation approach is being employed by Delhaise?

Question

Quizplus · Accepted Answer

Delhaise is using a customer-based segmentation approach by modifying their services to meet the specific needs of different business clients. This approach focuses on tailoring services or products to individual or group customers based on their unique requirements.

Delhaise, a Leading Service Provider in Hospitality Industry, Segments Its