Zardo Inc. divides its customers into the following categories: small business, large business, government, and not-for-profit institutions. Which type of segmentation is Zardo practising?

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Zardo Inc. is practicing customer type segmentation by categorizing its customers based on the type of organization they represent (e.g., small business, large business, government, not-for-profit institutions). This approach groups customers by their organizational characteristics rather than individual demographics or specific product uses.

Zardo Inc Divides Its Customers into the Following Categories: Small Business