Texas Instruments produces electronic chips used in a variety of devices, from cell phones to hand calculators. The specifications of the chips change depending on the final product in which they are utilized. How is Texas Instruments most likely to segment its market?

Question

Quizplus · Accepted Answer

Texas Instruments is likely to segment its market based on the end-use application of its electronic chips, as the specifications of the chips vary depending on the device they are used in, such as cell phones or hand calculators.

Texas Instruments Produces Electronic Chips Used in a Variety of Devices