In a business buying centre situation, who are the people that sometimes initially request the product, utilize the purchased product, and may assist in developing the product specifications?

Question

Quizplus · Accepted Answer

Users are the individuals within an organization who directly interact with the purchased product. They are often the ones to initiate the request for the product, use it once it's acquired, and can provide valuable input on the specifications needed for the product based on their experience and requirements.

In a Business Buying Centre Situation, Who Are the People