Geeta works in distribution management at a winery and has formal authority to select a bottle supplier, although many people have provided her with input regarding the decision. What role does Geeta play in the buying centre?

Question

Quizplus · Accepted Answer

Geeta is the "buyer" because she has the formal authority to make the final decision on which supplier to choose for the bottles, which is a key characteristic of the buyer role in a buying center.

Geeta Works in Distribution Management at a Winery and Has