In the B2B purchasing process, the user, the influencer, and the decider might all be the same individual.

Name: In the B2B purchasing process, the user, the influencer, and the decider might all be the same individual.
Brand: Quizplus
Rating: 5.0 (54 reviews)

Question

Quizplus · Accepted Answer

In some B2B (Business-to-Business) scenarios, especially in smaller companies or specific contexts, one individual can indeed play multiple roles such as the user, influencer, and decider in the purchasing process.

In the B2B Purchasing Process, the User, the Influencer, and the Decider