Which product purchase would reference group influences most likely have the greatest impact on?
A) double mattress
B) luxury car
C) new dental floss
D) black shoe polish

Question

Quizplus · Accepted Answer

Reference groups have a significant impact on the purchase of visible and status-related products, such as luxury cars, because they reflect on the buyer's social image and are often bought with the intention of being perceived in a certain way by others.

Which Product Purchase Would Reference Group Influences Most Likely Have