Which scenario best illustrates reinforcement in purchasing decisions?
A) a chef purchases mushrooms for a second time from a wholesaler, even though the first order was disappointing
B) an appliance distributor replaces a dishwasher free of charge and provides excellent after-sales service
C) a needle on the gas gauge signals a driver to pull into a gas station
D) the smell of hot dogs at a ballpark induces an obese man to order "a dog with everything on it"

Question

Quizplus · Accepted Answer

Reinforcement in purchasing decisions occurs when positive experiences (such as excellent after-sales service or receiving a free replacement for a faulty product) encourage repeat business or loyalty to a brand or service. Scenario B illustrates this by showing how an appliance distributor's actions (replacing a dishwasher free of charge and providing excellent after-sales service) could reinforce the customer's decision to purchase from them again in the future.

Which Scenario Best Illustrates Reinforcement in Purchasing Decisions