Sharon is purchasing a food processor, has done research on all available models, and is trying to finalize a store at which to make the purchase. What stage of consumer decision process is Sharon at?
A) purchase decision and purchase act
B) search
C) postpurchase evaluation
D) problem recognition

Question

Quizplus · Accepted Answer

Sharon is at the "purchase decision and purchase act" stage, as she has already identified her need, gathered information, and is now deciding where to buy the product.

Sharon Is Purchasing a Food Processor, Has Done Research on All