If a middle manager buys a SAAB car because several top executives in the firm own SAABs, this demonstrates the influence of membership groups.

Question

Quizplus · Accepted Answer

Membership groups are groups to which an individual belongs and whose norms and values influence the individual's behavior. In this case, the middle manager is influenced by the top executives, who are part of the same organization, a membership group.

If a Middle Manager Buys a SAAB Car Because Several