Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper class.

Question

Quizplus · Accepted Answer

This is a common strategy known as "aspirational pricing" where luxury brands create a lower-tier product line to appeal to consumers who cannot afford their premium brand, but still want to associate themselves with the brand's prestige and exclusivity.

Well-Known Luxury Retailers Offer Unique or Prestigious Products at Price